The Sugar Era Planner open on a desk, a gentle digital planner for teens and UK university students.

Planning, But Make It Gentle: The Sugar Era Explained

January 15, 20263 min read

The Sugar Era Planner blue front page on the iPad with text overly "the sugar era planner, a softer way to plan'

The Sugar Era is a mindset

This isn’t about doing more. It’s about doing what you can.

Permission, not productivity

The Sugar Era isn’t about productivity.
It’s about permission.

Permission to:

  • Be inconsistent

  • Be in progress

  • Be human

  • Be messy and imperfect

    Because life does not stick to the rules or always honour the plans you make.

    The Sugar Era White heart with text allowing permission to be messy, imperfect

When I built It’s Sugar! skincare, it wasn’t just about removing hair.
It was about choice.
No pressure.
No punishment.
No harsh stuff.

Just an option that felt better for your skin and our planet.

It was born out of a passion for todays teens to have one less thing to worry about. Driven by my personal experience with hair removal and my teen daughter's journey. It was about care and thats why The Sugar Era Community is just as important as the physical skincare products. A supportive place without pressure.

Blue background Sugar Era Quote - 'It isn't about productivity, it's about permission'

During this last year of working with and observing UK students, there is a real need for more support especially during transition times - like leaving home, making new friends, being in a different location that's unfamiliar. We want to reduce the loneliness and are working on small ways of doing so.

Some seasons are about growth.

Blue background The Sugar Era Quote 'Some seasons are about growth and some are about getting through'


Some are about getting through.

You don’t need to label them.

You just need support.

There’s a lot of noise telling you to do more.
Wake up earlier.
Try harder.
Fix yourself.

And honestly?
I am a list writer, a planner, an organisor, an accommodator and I have always put pressure on myself internally to do my best, be 100%, be top, pass 1st time and life is not like that and you don't need that pressurised internal mindset because it's unhealthy.


The problem with most planners

Most planners assume you’re fine.
Motivated.
Focused.
Ready to smash goals every single day.

But real life doesn’t work like that.

Especially if you’re:

Blue background The Sugar Era Quote 'Planning should be about support not stress'
  • A teen figuring things out

  • At uni juggling everything at once

  • In a transition season

  • Tired but still trying

Traditional planners don’t leave space for that.

So instead of helping, they add pressure.

What sugaring taught me about self-care

Sugaring works because it’s gentle.

It's Sugar! and The Sugar Era connection - both logo's and products linked image


You don’t force it.
You don’t rush it.
You work with your skin, not against it.

That mindset matters.

Because whether it’s skincare, hair removal, or how you plan your time—
pressure makes things worse.

Care makes things easier.

That’s the exact vibe behind The Sugar Era.


Why The Sugar Era Planner exists

I didn’t want to create:

  • A hustle planner

  • A “do more” system

  • A glow-up rulebook

I wanted something softer 🫶

Ripped paper background comparing the differences between regular planners and The Sugar Era Planner

The Sugar Era Planner is for:

  • Planning less, not more

  • Flexible days

  • Changing your mind

  • Doing what you can

Some days you’ll plan.

Blue background The Sugar Era Quote ' Take what you need, leave what you don't. No guilt'


Some days you’ll rest.
Both count.

It enables you to take what you need and leave what you don't, without guilt.


Who's it for?

  • 🎓 Uni life

  • 📦 Big transitions

  • 🧠 Overthinking

  • 🌙 Low energy days

  • 🫶 Soft structure


If this feels like you

The Sugar Era Planner exists if you want it.
No rush.
No pressure.

And if you’re not ready yet, that’s okay too.

You can start with the free Glow Goals worksheet and come back when it feels right.

Glow Goals Free Worksheet from The Sugar Era preview and link

This is your era 🫶
You get to decide how it looks.

Founder & Director of It's Sugar!

Sarah Morris

Founder & Director of It's Sugar!

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